August 3, 2009

SNEWS, one of the premier news sources in the outdoor industry, has been covering Confluence through in depth feature articles for many years. They came onsite recently for a few days to take a look at all the changes that have been happening here the past year, and it has just posted an extensive article on their website.

This is just an article snippet, for the full article you’ll need to login or try the free account link at the bottom of the article.

Confluence finally paddling in smoother and profitable waters (08/03/2009)

It’s official: Confluence has put behind it years of slips, bumbles, hiccups, overstock problems, blem and recall problems, management issues, negative press, bad morale and more. After personally wandering the hallways, design rooms and factory floors of the Easley, S.C., company headquarters in mid-July, and having spoken with numerous retailers around the country to gauge quality control, customer service response and delivery accuracy, SNEWS® can happily report a success story — still in progress, but a success none the less. Confluence, under new leadership and with new management energy, and a renewed focus on putting the customer top of mind is well on its way to becoming the company its venerable brands deserve. (Click here to read the complete story on SNEWS®)

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