2011 Mad River Canoe Sneak Peek

---

Here’s a sneak peek at what’s going on with Mad River Canoe for the 2011 season, before we announce it at the Outdoor Retailer Show next week.

These are just a few of the announcements we’ll be making. Check out the liveblog starting Monday for information about even more new models and more changes coming to Mad River Canoe. We’re more excited than ever about the future of Mad River Canoe and what’s in store.

Wear the Legend.

By popular demand, we’ll be offering a limited amount of Mad River Canoe brand gear for sale directly on our websites this year. Check out the liveblog next week for more details on the different apparel that’s available and future plans to expand the line.

Malecite and Explorer 16 Ultralite

Preview:

The Ultralite material offers amazing efficiency, with a new resin-infused, custom foam cored laminate that reduces weight while providing increased rigidity. The use of a pigment-free gel coat as the outer layer further reduces weight.

You’ll want to check out the pictures from the show floor when we unveil this one, it’s beautiful. Here’s a preview of some of the new styling (yes, our favorite bunny makes an appearance in the middle):

And that’s just the beginning of the story…… check the Liveblog Monday to find out much more.