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Sue’s Blog – A Few Thoughts From Outdoor Retailer

Just back from the Outdoor Retailer Show in Salt Lake City. What a great show!! For people like me it’s better than being a kid in a candy store. Everything to pursue your passions all under one roof.

From the opening demo day–where kayaks outnumbered SUP on the water–(regardless of what the trade rags say : – ) ), to the visit of Secretary of Interior Ken Salazar, to the Confluence booth to the Industry Thought Leader event to the Paddle Council breakfast: Something exciting and energizing happening every minute of every day. Good thing for the nearby Starbucks (although we affectionately call it FourBucks) every morning–I would not have been able to keep up!

Me showing Secretary of the Interior, Ken Salazar, the new Commander 140

And…..I certainly can’t forget to mention that Wilderness Systems was awarded “Boat Brand of the Year” for the second year in a row. First time ever a brand has won 2 years back to back. We are grateful to our retailers for their vote of confidence—it only makes us want to do even better.

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Wilderness Systems Wins Boat Brand of the Year

At the Canoe & Kayak Awards Party at Outdoor Retailer 2010, Wilderness Systems took home the Boat Brand of the Year award for the second time in a row!

The winner is chosen based on surveys from 300 retailers across the industry, so we’re especially honored to receive it again.