Steffen Leads Product Management at Wilderness and Mad River Canoe

Confluence Watersports welcomes Shane Steffen in the role of product manager for Wilderness Systems and Mad River Canoe.

Working closely with the design, research and development, engineering, and marketing teams, Shane is charged with defining market needs and continuing the legacy of delivering winning products from both brands. He is responsible for product line strategy and go-to-market launch plans that ensure timely and high quality boats, and secure ongoing success at retail for Wilderness Systems and Mad River Canoe dealer partners.

“We’re happy to work with Shane and we welcome him to Confluence,” said Cheri McKenzie, chief marketing officer of Confluence Watersports. “Wilderness Systems and Mad River are legacy brands, built from a passion for excellence. Shane brings a matching level of dedication and enthusiasm to this role, backed up with significant manufacturing and engineering experience.”

Shane’s educational background is in engineering and business. He was most recently with ModernTech Mechanical, and Rockwell Automation before that. A South Carolina local for 15 years, Shane looks forward to taking advantage of the local waterways and learning the paddling ropes from his new colleagues.