Sue’s Blog – Impressions From Kanumesse and OIA Rendezvous

So….lots of travel over the last few weeks for some big industry events. First stop, Nuremberg, Germany for the Kanumesse Show. It is the single largest display of paddlesports in Europe. I am excited to say there was incredible energy, lots of innovation, and a very upbeat mood for future business growth. I must admit I also saw many new and innovative products. Just what our industry needs to continue to capture the consumer’s attention.

Next stop – San Diego, California. The Outdoor Industry Association (OIA) Rendezvous event was equally interesting. An event for the trade which is intended to keep the industry on the cutting edge of the best ways to increase people involved in getting outdoors! It was another incredible experience.

There are 2 great parts of this conference. The first is that being there shows an industry completely dedicated to getting people outdoors, active, and enjoying America’s natural beauty. Secondly, for part of the conference many attendees took time out of their schedule for a restoration of a historic park for the city of San Diego. Amazing! This is an industry that truly walks their talk.

Kanumesse photos provided courtesy of Peter Lintner